Hello, Twitter! It’s Barack. Really!

President Barack Obama tweeted Monday morning that he’s finally getting his own Twitter account.  His new handle, @POTUS, carries a bio that describes him as “Dad, husband, and 44th President of the United States.”

HERE’S WHY IT MATTERS

The key to a successful communications strategy in our new fractured media environment is “going where the conversation is happening.” And while the conversation on Twitter is often messy, contentious, and sometimes filled with profane trolls, it’s where a very important conversation particularly about politics and world events is happening. If you want to influence that very important conversation, you have to actively participate in it.  (Read More: BackChannel).

Welcome Back Classic Shaq’s

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Word on the street is that Shaq is back! (by street, I mean Twitter). The legendary basketball player is teaming up with Reebok to relaunch two of his iconic 90s-era basketball sneakers: the Classic Shaq Attaq and the psychedelic Shaqnosis.

Ad Sales Reach $1B for London Summer Olympics

NBC Universal said its ad-dollar take for the Olympics has reached $1 billion, about $150 million more than its total take for the 2008 Beijing Games. The media company said it has secured about $50 million in advertising orders since stating a few weeks ago that its Olympics sales had reached around $950 million.

UFC 148 salaries: Tito Ortiz or Forrest Griffin will earn event’s top disclosed payday | MMAjunkie.com

Tito Ortiz or fellow UFC 148 co-headliner Forrest Griffin will be the top earner at Saturday’s event.

Ortiz is set to take home a flat $250,000 in his retirement fight. Rubber-match opponent Forrest Griffin, meanwhile, earns $125,000 to show and will earn an extra $150,000 as a win bonus if victorious.

UFC 148 headliner and middleweight champ Anderson Silva, meanwhile, will take home a flat $200,000 win or lose. His opponent, Chael Sonnen, banks $50,000 to show and an additional $50,000 as a win bonus if victorious.