More Gold for a Crowned King

LeBron James got his NBA title, and with his spectacular playoff play, a    measure of redemption, too. It will pay off.

James, the regular season and Finals MVP, already earns more than $30  million in endorsements annually. The title and accolades could bump that up by as much as $10 million.

2012 March Madness Most-Watched Tournament in 18 Years

CBS Sports and Turners Sports’ exclusive coverage of the 2012 NCAA® Division I Men’s Basketball Championship across TBS, CBS, TNT and truTV is the most-watched tournament in 18 years.

This year’s event is averaging a 5.3 U.S. HH rating through Saturday, up 4% compared with a 5.1 rating in 2011. The average of eight million viewers this year is +3% over last year’s 7.8 million viewers and +14% compared with seven million viewers in 2010.

Saturday’s coverage across the four networks delivered the highest-rated and most-watched first Saturday of the NCAA Division I Men’s Basketball Championship since 2007.  Saturdays coverage averaged a 6.1 U.S. HH rating, +3% over last year’s 5.9 rating and an increase of 13% over a 5.4 rating in 2010. The corresponding 9.3 million viewers were even with last year and +11% vs. 8.4 million viewers in 2010.

Volkswagen Super Bowl Teaser

Last years The Force: Volkswagen Super Bowl Commercial was voted as one of the best ads of 2011.  VW will highlight the 2012 Beetle in a new commercial during Super Bowl XLVI.  Volkswagon released a teaser aimed at generating buzz for this years new Super Bowl spot.

The teaser video went viral on January 18th and has generated over 6 million views and over 400 thousand Facebook shares.

Can VW top “The Force” commercial at Super Bowl XLVI?  With last years success, viewers will have expectations that the brand will have to live up to.  Then again…remember Empire Strikes Back? A sequel can be better than the original.

Lakers vs. Clippers: Highest Rated NBA TV Preseason Game

Chris Paul’s debut with the Los Angeles Clippers delivered NBA TV with its most-watched preseason game in network history.  The victory over the Lakers on Monday was seen by 509,000 viewers, besting the previous high of 501,000, set last year when the Heat beat Detroit in their first game featuring the trifecta of LeBron James, Dwyane Wade and Chris Bosh.