NFL’s Approach to Declining Attendance

Professional football, America’s most popular and profitable sport, is preparing to tackle a glaring weakness: Stadiums are increasingly empty.

As part of sweeping changes designed to give teams more flexibility to fill their seats, the National Football League is watering down its controversial TV “blackout” rule, which restricts local broadcasts for games that aren’t sellouts.

Volkswagen Super Bowl Teaser

Last years The Force: Volkswagen Super Bowl Commercial was voted as one of the best ads of 2011.  VW will highlight the 2012 Beetle in a new commercial during Super Bowl XLVI.  Volkswagon released a teaser aimed at generating buzz for this years new Super Bowl spot.

The teaser video went viral on January 18th and has generated over 6 million views and over 400 thousand Facebook shares.

Can VW top “The Force” commercial at Super Bowl XLVI?  With last years success, viewers will have expectations that the brand will have to live up to.  Then again…remember Empire Strikes Back? A sequel can be better than the original.

Tom Brady’s New Uggs Spot

In 2010, Tom Brady signed an endorsement deal with Australian based footwear company UGGS.  The global ad campaign will kick off this Monday night during the 2011 Monday Night Football season opener.

“This partnership marks a new season for UGG Australia, and Tom Brady is the ideal first endorser for the brand,” Deckers Outdoor Corporation Chairman and CEO Angel Martinez said in a statement. “He embodies the stylish casual attitude that is at the foundation of every product we make, and is as much a style icon off the field as he is a playmaker on it.”

The company is widely recognized for its female collection and is using Tom Brady to drive sales, build credibility and brand awareness its 2011 Men’s collection.