Last years The Force: Volkswagen Super Bowl Commercial was voted as one of the best ads of 2011. VW will highlight the 2012 Beetle in a new commercial during Super Bowl XLVI. Volkswagon released a teaser aimed at generating buzz for this years new Super Bowl spot.
The teaser video went viral on January 18th and has generated over 6 million views and over 400 thousand Facebook shares.
Can VW top “The Force” commercial at Super Bowl XLVI? With last years success, viewers will have expectations that the brand will have to live up to. Then again…remember Empire Strikes Back? A sequel can be better than the original.